Seven chairs, no nameplates

One founder. Six co-founders. For reasons both legal and a little bit romantic, we don't publish names or faces. So instead of headshots in matching blazers, here's who actually sits at the desk.

The people, by what they do

Walk past our studio and this is what you'd see: seven chairs, one long desk, and a wall of taped-up sketches. Ask which one is the founder and someone will point at whoever made the chai.

The one who started it

Quit a comfortable job after one too many meetings about meetings. Still answers every first enquiry personally, usually before breakfast.

The one who sketches

Refuses to open a design tool before the idea works on paper. Owns more pencils than the rest of us combined, guards them fiercely.

The one who argues for the user

Has killed more clever features than any bug ever did, always with the same question: "Would your mother understand this screen?"

The one who builds the bones

Writes the back-end code nobody sees and everybody depends on. Believes boring, well-tested software is the highest form of flattery.

The one who polishes

Notices the two-pixel misalignment from across the room. The reason our buttons feel like buttons and our spacing never fidgets.

The one who keeps it running

Servers, backups, deployments, the 2 a.m. alerts that never reach you because they were fixed at 2:05. Sleeps with one eye on a dashboard.

The one who asks "but why?"

Our in-house sceptic. Stress-tests every plan, every estimate, every AI idea before a client ever hears it. Annoying. Indispensable.

How we got here

The short, honest timeline

the beginning
One table, seven complaints

Seven friends from very different corners of tech kept meeting to complain about badly built software. Eventually someone said the dangerous sentence: "We could do this better."
the first project
A favour that became a company

A relative's shop needed a billing fix. We rebuilt it nights and weekends, watched the owner stop dreading his own computer, and realised this feeling was the whole point.
the hard year
Saying no, a lot

We turned down work that wanted speed over care. The bank account didn't love it. The portfolio did. Every project from that year is still running today.
now
Still seven, on purpose

We've been offered growth, investors, the works. We'd rather stay small enough that every client knows exactly whose hands are on their project: ours.

Got something in mind?

The best part of our story is the projects other people bring into it.

Let's get this started